Privacy Policy

Last updated: January 2026

Smile Studio Walk In Centre Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or contact our dental practice.

1. Who We Are

Practice name: Smile Studio Walk In Centre Limited
Address: 152 Front Street, Arnold, Nottingham, NG5 7EG
Telephone: 0115 926 4333
Email: info@smilestudio-walkin.com

Opening hours:
Tuesday – Friday: 9:00am – 5:00pm
Saturday: 9:00am – 3:30pm

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Name
Contact details (email address, telephone number)
Information submitted via contact forms or enquiry forms
Appointment-related information
Technical data such as IP address, browser type, and website usage data
Any other information you voluntarily provide when contacting us

We do not collect payment details through our website.

3. How We Collect Your Data

We collect personal data when you:

Fill in a contact or enquiry form on our website
Contact us by phone or email
Book or enquire about an appointment
Browse our website (via cookies and analytics tools)

4. How We Use Your Data

We use your personal data to:

Respond to enquiries and appointment requests
Provide dental services and related information
Communicate with you about your care or enquiries
Improve our website and user experience
Meet legal, regulatory, and professional obligations

We will only use your data where we have a lawful basis to do so.

5. Lawful Basis for Processing

Under UK GDPR, we process your data based on one or more of the following lawful grounds:

Consent – where you have given clear permission
Contract – to provide dental services or respond to requests
Legal obligation – where required by law or regulation
Legitimate interests – to operate and improve our practice and website

6. Cookies & Website Analytics

Our website uses cookies to help improve performance and user experience. Cookies may collect anonymous information such as pages visited and time spent on the site.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

For more information, please refer to our Cookie Policy (if applicable).

7. Sharing Your Data

We do not sell or rent your personal data.

We may share your information with trusted third parties only where necessary, including:

IT and website service providers
Dental laboratories and clinical partners (where relevant to treatment)
Regulatory or legal authorities if required by law

All third parties are required to process your data securely and in accordance with data protection laws.

8. Data Storage & Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

Your data is stored securely and only retained for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary:

Enquiry data is kept for a reasonable period for follow-up
Patient records are retained in line with NHS, GDC, and legal requirements
Website analytics data is retained in anonymised form

10. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data (where applicable)
Object to or restrict processing of your data
Withdraw consent at any time
Request data portability

To exercise any of these rights, please contact us using the details above.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk

We would appreciate the opportunity to address your concerns first.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. Please review their privacy policies separately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised “last updated” date.